Anyone that wants to have more business needs to consider getting themselves into marketing via videos. The best thing to do first is to figure out what all goes into video marketing and how to apply the things you learn to make your campaign effective. This advice below is a great start.
To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.
If YouTube is where you place your videos, use their editing features. Annotations are a good example of what you can add to your videos. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
The more videos that you make, the more viewers you will get. Just because one video does badly, doesn’t mean that they all will. Also by making videos on a regular basis, it will keep viewers interested and they will keep coming back to see what new content you have to offer.
Provide potential customers a glimpse into your personal business using video marketing. Film how your products are made, or let people see some of the funny things that happen in your office. People will appreciate the intimate look into your business.
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off and you’ll find people return to your site just to see what’s coming next, and they might even buy while they wait.
If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.
While being present on YouTube is necessary, think about looking farther than that. They, Vimeo and others do have advertising that might distract from and even compete with your videos. Online video platforms can be a good investment that gives you better branding choices and total creative control. Brightcove and Bisontherun are both possibilities.
After you have assembled lots of information and feedback about your own videos, create another one! Use this information to make better and more professional videos for your marketing campaign.